This past January I had my first experience of the dreaded “client drought” as a new hypnotherapist. Things had been going great until I returned from my holiday travels to Biloxi and D.C., where I was seeing clients in each city I visited.
After being back in Los Angeles for three weeks, I had seen a total of two clients. I started feeling a bit anxious, to say the least, and began the cycle of trying to “fix” the situation. We all know how that doesn’t work.
In efforts to supplement my income, I scoured the internet for random part-time jobs. I even seriously considered a full-time hypnotherapy position at a rehab facility in another county that required a four-hour commute Monday through Friday. Let me just say there is nothing wrong with looking for or having a part-time job while growing a business. However, taking any kind of action from a place of desperation and fear can be detrimental to the future and Spirit of the business and the business owner.
For example; if I had been offered and accepted that rehab position solely based on the idea of having financial security, I would have been sacrificing the time, energy and focus I needed to grow my own practice, which is my true desire. This would have led to burning out and possibly resentment toward the clients at the rehab facility. Not to mention I would have missed out on the great lesson in all of this and wouldn’t have these golden nuggets to share with you.
During this “drought”, I felt I was going into overload mode fast and I knew I needed to get myself back into a neutral space before I lost total control of my thoughts. I did several things to help me regain my focus, get grounded, and quickly attract new opportunities and clients. If you ever experience a “client drought”, here are some suggestions on how to move through it and quickly turn things around.
Reach out. I have several friends, mentors, and counselors in my field, who I look to for advice on personal and business issues. I think it is important to talk to people who have been in your situation before and have moved through it successfully. They can provide you with helpful advice, resources, insights and even assist you with work opportunities if it is available. You must ask for it. Remember the saying, “The squeaky wheel gets the oil.”
Get still and silent. Take a few moments throughout the day and just be still and quiet. Ask for guidance on your path and for your next steps to be revealed. Then just listen and pay attention to the signs and answers that come to you. They come in many forms. Sometimes as an idea, a dream, through conversations, you have or overhear, you might even be inspired by something you see on t.v. or hear in a song.
Relax and get some rest. What I found to be helpful during this time was to simply relax and rest. I got the most sleep I’ve had in months and it really helped. As I rested and just let go, ideas started coming for new projects, I was asked to be featured in an online magazine, and I ran a promotion that got me five new clients in one week.Once I let go of trying to fix my situation, I could clear a channel for creativity and opportunities to flow. The creativity came once I got into a relaxed state where fear and doubt could not reside. This is when solutions show up.